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Our Customers and Our Pricing Protocols

Every professional marketing consultant advises their clients that regular customers are by far the best customers. We have known that for a very long time - when we first started in July 2001, we bought two very small car rental companies (1 owner/operator in each) and immediately inherited their customer bases.

In 2018 one of those customers said to me "Darryl, I was the first customer you ever had, and I've still got the bottle of wine you gave me to commemorate it".  

At the outset, we strived to become the best car rental company on the Gold Coast.  We immediately implemented superior cleaning & maintenance procedures; customer service standards; and lowest possible prices; which had a profound effect on those customers that were transitioning to us from the previous businesses. Many of these people visited the Gold Coast several times a year and many became firm friends. Over the years, we have dined with, drank with, and holidayed with many people who first came into our lives as customers. 

The differences between local residents and visitors when renting a motor vehicle.

There are some rental vehicle operators who deal almost exclusively with local residents and there are others who deal either exclusively or almost exclusively with visitors. The rental vehicle operators who deal mostly with local residents are mainly those who rent trucks, ...

Posted By Darryl
25th June 2024 (Updated 7th September 2024)
Duration : 5 Minute Read
Views : 1178

Our Customers and Our Pricing Protocols

We have several classifications of our customers, including “New Customers” who have found us from their own research”; “Referred Customers”;  “Repeat Customers”; “Friends of the Family” and “Rental Royalty”. New ...

Posted By darryl
30th April 2024 (Updated 30th May 2024)
Duration : 3 Minute Read
Views : 992
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Car Rental Matters
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Car Rental Matters

With this section we intend to provide a series of articles designed to help you get the most out of your car rental experience whether you are renting from us, from someone else on the Gold Coast or elsewhere.

Holiday Hints
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Holiday Hints

Ideas for Planning Your Ideal Family Holiday This section of our blog aims to give you some ideas to ensure that your next family holiday will be minimum stress and maximum value.

Around and About the Gold Coast
3 TOPICS
Around and About the Gold Coast

Gold Coast Family Car Rentals is owned by Darryl & Denise Essington-Wilson and our middle son Grant.

Our Customers and Our Pricing Protocols
2 TOPICS
Our Customers and Our Pricing Protocols

Every professional marketing consultant advises their clients that regular customers are by far the best customers.

Reliability and Confidence

Family Service, Family Integrity and Family Value

Family
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Unequalled value with no surprises
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Excellence of value to all our customers
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Independent 24 hour roadside service
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Flexible distance allowances
place1 Wheeler Crescent (Cnr Villiers Drive), Currumbin Waters, Queensland 4223
phone1300 301 002