Categories

Car Rental Matters

With this section we intend to provide a series of articles designed to help you get the most out of your car rental experience whether you are renting from us, from someone else on the Gold Coast or elsewhere. We hope to show you how to avoid the pitfalls and how to get the best value. We will demonstrate that the "daily rate" is not a reliable guide to the overall cost or even the relative cost between different car rental companies. We will show you how to ensure that the protection package that you opt for, actually does give you the protection that the shorthand description implies. In future weeks we will cover topics including: * Understanding car rental insurance excess reduction options * Obtaining the best car rental deal * What to do in the event of an accident * What to do about traffic and parking fines * What your options are with road and bridge tolls * Travel insurance policies and their protection for rental car users

Topics 8 | Comments 14

Updated Friday 16th August 2024 @ 09:30

Holiday Hints

Ideas for Planning Your Ideal Family Holiday

This section of our blog aims to give you some ideas to ensure that your next family holiday will be minimum stress and maximum value.  

In coming months, we will progressively add new posts to this section, some will come from our experience with tens of thousands of holidaying customers, some will be from our own personal holiday experiences and others will be contributed by our customers or other people who wish to pass on a tip or two.

Topics 2 | Comments 1

Updated Saturday 7th September 2024 @ 09:40

Around and About the Gold Coast

Gold Coast Family Car Rentals is owned by Darryl & Denise Essington-Wilson and our middle son Grant. We completed our first 21 years of operation on 20th July 2022.

Topics 3 | Comments 0

Updated Tuesday 25th March 2025 @ 12:00

Our Customers and Our Pricing Protocols

Every professional marketing consultant advises their clients that regular customers are by far the best customers. We have known that for a very long time - when we first started in July 2001, we bought two very small car rental companies (1 owner/operator in each) and immediately inherited their customer bases.

In 2018 one of those customers said to me "Darryl, I was the first customer you ever had, and I've still got the bottle of wine you gave me to commemorate it".  

At the outset, we strived to become the best car rental company on the Gold Coast.  We immediately implemented superior cleaning & maintenance procedures; customer service standards; and lowest possible prices; which had a profound effect on those customers that were transitioning to us from the previous businesses. Many of these people visited the Gold Coast several times a year and many became firm friends. Over the years, we have dined with, drank with, and holidayed with many people who first came into our lives as customers. 

Topics 2 | Comments 0

Updated Saturday 7th September 2024 @ 10:07